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Tips for finding and hiring your next Web3 Public Relations agency at 2022
In this article, I’ll provide a comprehensive Web3 PR checklist that can help you create a successful PR campaign that engages your audience, builds your brand, and generates buzz around your products and services. Whether you’re a startup, an established company, or an influencer looking to make a mark in the Web3 space, this checklist will provide you with the guidance you need to succeed.
Web3 is a term used to describe the third generation of the internet. Unlike Web1, which was primarily focused on static websites, and Web2, which was focused on interactive content and social media, Web3 is designed to be a decentralized network that enables peer-to-peer interactions, greater privacy, and new opportunities for value creation.
The key features of Web3 include the use of blockchain technology, decentralized storage, and smart contracts. These features enable Web3 to provide greater security, privacy, and transparency in online transactions and interactions.
Greater control and ownership of personal data
More secure and transparent transactions
The ability to build and participate in decentralized applications and services
New opportunities for value creation and monetization
A more equitable and inclusive digital economy
The potential for greater innovation and collaboration among individuals and communities.
Build brand awareness and establish yourself as a thought leader in the Web3 space
Generate buzz around a product launch or new service offering
Increase website traffic and social media engagement
Secure media coverage in targeted publications and outlets
Build relationships with key influencers and thought leaders in the Web3 space
Once you’ve defined your goals, it’s time to develop a clear and concise messaging strategy that aligns with your overall PR goals. Your messaging should communicate your unique value proposition and differentiate you from competitors in the Web3 space.
What sets your brand apart from competitors? What unique benefits do you offer to customers?
Develop three to five messages that communicate your unique value proposition and resonate with your target audience. Keep your messages concise and easy to understand.
Understand the needs and interests of your target audience and tailor your messaging to meet their needs. Consider their pain points and how your brand can solve their problems.
Visuals can be a powerful tool to enhance your messaging and communicate your key messages. Use images, videos, and infographics to tell your story in a compelling way.
Your target audience may include different personas or groups of people with different interests, behaviors, and demographics. Consider factors such as age, gender, location, interests, and behaviors.
Your target audience is likely to be active on different social media platforms, forums, or blogs. Identify the channels and platforms where your audience is most active and tailor your messaging to each platform.
To effectively reach your target audience, your messaging should resonate with their values and interests. Consider what your audience cares about and how your brand can address their needs and pain points.
To effectively reach your target audience, you need to understand the different personas and demographics that make up your audience.
Developers: Developers are a key audience in the Web3 space. They are interested in the technical aspects of blockchain and decentralized applications. Your messaging should focus on the technical aspects of your product or service and how it can solve their problems.
Investors: Investors are interested in the financial potential of blockchain and Web3. Your messaging should focus on the financial benefits of your product or service and how it can generate a return on investment.
Early adopters: Early adopters are interested in trying new technologies and being on the cutting edge of innovation. Your messaging should focus on the innovative aspects of your product or service and how it can offer a unique experience.
To effectively reach your target audience, you need to identify the channels and platforms where they are most active. Here are some key channels and platforms to consider:
Telegram is a popular messaging platform for the Web3 community. Many projects have their own Telegram groups where users can ask questions and discuss the project.
Reddit is a popular forum for the Web3 community. There are several subreddits dedicated to blockchain and cryptocurrency.
Discord is a popular chat platform for the gaming community, but it has also become a hub for Web3 communities. Many projects have their own Discord channels where users can chat and collaborate.
Forums are an essential tool for Web3 marketing as they allow you to engage with your target audience, establish thought leadership, and build brand awareness.
Establishing relationships with media outlets and industry sites can help increase your visibility and credibility in the Web3 space. Here are some tips to help you build relationships:
Identify the media outlets and industry sites that cover Web3 topics and are relevant to your target audience. Read their content and understand their editorial focus to ensure your messaging aligns with their interests.
Create a list of media outlets and journalists that cover Web3 topics and may be interested in your project. Include their contact information and notes on their editorial preferences.
Craft personalized pitches to each outlet or journalist that explain your project and why it’s relevant to their readership. Avoid generic emails and instead focus on why your project is unique and valuable.
Engage with media outlets and journalists on social media and in person at events. Comment on their articles and attend their events to build a rapport with them.
Research the news site: Identify the news sites that cover Web3 topics and are relevant to your target audience. Read their content and understand their editorial focus to ensure your article aligns with their interests.
Find the contact information: Look for the contact information on the news site, usually found on the “Contact Us” or “About” pages. Some sites may have a specific email or contact form for submissions.
Craft a pitch email: Write a concise pitch email introducing yourself and your article. Start with a clear subject line that summarizes the article’s main topic. In the body of the email, provide a brief overview of the article and why it’s relevant to the site’s readers. Make sure to highlight the unique value proposition of your article.
Attach your article: Attach your article to the email in a PDF or Word document format. Make sure the file name is clear and easy to understand.
Follow up: If you don’t receive a response within a week or two, follow up with a polite email to check-in. But avoid being pushy or aggressive, as this may harm your chances of being published.
Be responsive: If the news site expresses interest in your article, be responsive to their requests for information and revisions. Make sure to provide any additional information they may need to publish your article.
Build a relationship: If your article is published, thank the news site for the opportunity and share the article on your own social media channels. Build a relationship with the site by commenting on their articles and engaging with them on social media.
Subject: Pitch — How Web3 is Revolutionizing the Future of Decentralized Finance
Dear [Editor’s Name]
I hope this message finds you well. I am writing to pitch an article that I believe will be of interest to your readers.
My name is [Your Name], and I am a writer and Web3 enthusiast. In my latest article, “How Web3 is Revolutionizing the Future of Decentralized Finance,” I explore the transformative potential of Web3 technologies in the realm of decentralized finance (DeFi).
In the article, I cover topics such as:
1. The benefits of Web3 for DeFi
2. The challenges facing the adoption of Web3 in DeFi
3. Real-world examples of Web3 projects in DeFi
I believe that this article would be a great fit for your publication, given your focus on covering the latest trends and innovations in the Web3 space.
I have attached a copy of the article for your review. Please let me know if you have any feedback or questions. I am open to any revisions that would make the article a better fit for your readership.
Thank you for your time and consideration. I look forward to hearing from you soon.
Best regards,
[Your Name]
Creating a blog on Web3 on Medium can be an effective tool for Web3 PR. With a large and engaged community, Medium allows you to establish yourself as a thought leader in the Web3 space and share your insights and knowledge.
1. Create a Medium account
2. Customize your profile and bio to reflect your Web3 expertise and interests
3. Familiarize yourself with Medium’s community guidelines to ensure that your content meets their standards.
The medium allows you to add up to five tags to each post. Use relevant tags to make your posts more discoverable by readers who are interested in Web3 topics.
Medium publications are curated collections of posts around a specific topic or theme. Submitting your posts to relevant publications can help increase your reach and visibility within the Web3 community.
Medium has built-in SEO tools that can help improve the visibility of your posts in search engines. Use descriptive headlines, meta descriptions, and tags to optimize your posts for search.
Medium offers several distribution tools, such as Medium’s Partner Program and email newsletters, which can help get your posts in front of a wider audience.
Consistency is key when it comes to building an audience on Medium. Develop a regular posting schedule and stick to it. This will help keep your readers engaged and coming back for more.
Understand who you are writing for and what their interests and pain points are. This will help you tailor your content to their needs.
our headline should grab the reader’s attention and make them want to read more. It should be clear, concise, and accurately reflect the content of your article.
Use simple, clear language and avoid jargon. Get to the point quickly and avoid unnecessary fluff.
Break up your content with subheadings to make it easier to read and skim. This also helps with SEO.
Use images, videos, and infographics to break up the text and make your content more engaging.
Provide real-life examples to illustrate your points and make your content more relatable.
Always edit and proofread your content to ensure it is error-free and reads smoothly.
How-to guides: Provide step-by-step instructions on how to do something related to your industry.
Case studies: Share real-life examples of how your product or service helped a customer achieve success.
Thought leadership pieces: Share your expertise and insights on industry trends or hot topics.
Listicles: Compile a list of tips, resources, or tools related to your industry.
Web 3.0 PR — Everything You Need To Know
How to Write on Medium — A Guide With Tips and Best Practices
Best Practices for Writing On Medium
Use visuals to break up long blocks of text and keep readers engaged.
Use high-quality images that are relevant to the content.
Incorporate different types of visuals, such as infographics, charts, and videos, to present information in different ways.
Use GIFs or short animations to add movement and visual interest to your post.
Use free online tools such as Canva, Piktochart, and Infogram to create infographics and other visual content.
Use Figma or Adobe XD for creating professional-quality designs and mockups.
Use Powtoon, Vyond, or Animaker to create engaging animated videos.
Visual Content Strategy: How to Use Visuals to Get More Traffic
To optimize your Web3 blog post for SEO, you need to understand how search engines work and what factors they consider when ranking content. Here are some key elements to keep in mind:
Search engines aim to deliver the most relevant content to their users. Therefore, your blog post should be focused on a specific topic or keyword related to Web3.
Keyword research is the process of identifying the keywords and phrases that your target audience is searching for in search engines. You can use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords for your Web3 blog post.
On-page optimization involves optimizing the content of your blog post itself, including using the right tags, headlines, and meta descriptions.
Backlinks are links from other websites to your site. They are an important factor in SEO because they signal to search engines that your content is trustworthy and authoritative. You can build backlinks by promoting your Web3 blog post on social media or reaching out to other blogs and asking them to link back to your content.
Google’s Search Console: A free tool to monitor and improve a website’s search engine performance, track rankings, identify crawl errors, and see the most clicked pages.
Ahrefs: Popular tool to track rankings, analyze backlinks, and identify keywords to improve visibility in search results.
Moz Suite of SEO tools to improve search engine rankings provide insights into backlinks, on-page optimization, technical SEO, and tools for keyword research and link building.
Backlinko Popular SEO blog providing actionable tips and strategies for improving search engine rankings with topics like on-page optimization, link building, keyword research, and technical SEO.
Take a deep dive into your data to identify patterns and trends. This will help you understand what’s working and what’s not. For example, you might find that certain types of content or messaging are resonating more with your target audience.
Comparing different approaches can help you determine which strategies are more effective. A/B testing involves creating two versions of your campaign, with one variable changed between the two. You can then compare the results to see which version performed better.
Don’t rely solely on quantitative data such as page views and click-through rates. Gathering qualitative data such as customer feedback and surveys can provide insight into your audience’s perceptions and preferences. This information can help you improve your campaigns and better connect with your target audience.
Suppose you launched a PR campaign to promote your Web3 blog. You set a goal to increase your blog’s traffic by 25% over the next month. After a month, you use Google Analytics to measure your results and find that your blog’s traffic only increased by 10%.
You analyze your data and find that your blog posts about decentralized finance (DeFi) are getting the most traffic and engagement. You also notice that your social media posts about DeFi are getting more shares and comments than your other posts.
Using these insights, you adjust your content strategy to focus more on DeFi topics. You also start using more visual media, such as infographics and videos, to enhance your blog posts and social media content. Over the next month, you see a significant increase in your blog’s traffic and engagement, exceeding your original goal.
By following this checklist, you can ensure that you are effectively communicating with your target audience, building relationships with key stakeholders, and optimizing your online presence for search engines. By regularly evaluating and adjusting your PR strategy, you can stay ahead of the curve and keep up with the fast-paced nature of the Web3 industry. With the right tools, resources, and mindset, you can leverage the power of PR to achieve your Web3 goals and take your project or company to the next level.